Feb 14. 2022
Blazar acquires a stake in fitness nutrition brand Muscle House through Shark Tank
Muscle House is a well-established fitness nutrition brand with an impressive top-line, offering high-protein fitness nutrition as well as low-calorie alternatives to snacks and food. Besides running a webshop, they own three physical stores in major Danish cities, including Copenhagen.
The brand’s founders are Danish veterans, having been stationed in Afghanistan. Their inspiring background is a perfect match for a brand that revolves around fitness and health.
As teased in the episode, Muscle House has released their own brand, Wispy, currently offering three flavors of protein powder, after the investment.
Find out more about the founding team and check out Wispy and other product offerings at Musclehouse.dk.