Mar 07. 2022

Blazar invests in premium sustainable sunglasses brand James Ay through Shark Tank

Blazar acquires a stake in the sunglasses brand James Ay, founded by an ex-digital marketing consultant and an ex-retail sales manager. James Ay makes high-quality sunglasses in sustainable materials, including plant-based frames, recycled hinges, and cleaning cloths in recycled plastics.

The brand is another one in Blazar’s portfolio that tries to revolutionize their industry by offering highly sustainable products. In addition, the high fashion sunglasses of James Ay complement those of our investment in MessyWeekend, providing strong portfolio synergies.

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