A portfolio of global online leaders in the direct-to-consumer eCommerce space

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Portfolio Companies

Blazar’s ventures strive to become global online leaders in various consumer industries disrupting monopolized markets by offering a strong value-proposition, a world-class founding team and a global scale. Developed companies in Blazar’s portfolio are classified as Blazar Core, while newly incubated ventures and investments are operated in Blazar Labs. In Blazar Elite, the companies which are American-based are operating based out of Los Angeles.

Nordgreen is a watch brand with Scandinavian minimalistic design

The company was founded by Pascar Sivam, Vasilij Brandt, and Christian Arnstedt concurrently with their establishment of Blazar Capital. Nordgreen was the first company in the Blazar portfolio, and it has grown rapidly ever since.

Nordgreen watches are designed by the world-famous Jakob Wagner, well known for his large portfolio of Bang & Olufsen designs. Furthermore Nordgreen is one of the few B-Corp watch companies worldwide

Visit nordgreen.com

Chamberlain Coffee is a global coffee company built around the vibrant personality of Emma Chamberlain

Chamberlain Coffee combines great coffee with a unique brand identity with the aim to become the first-choice coffee brand for people all around the world.

The company was originally founded by the popular Youtuber, Emma Chamberlain. Chamberlain Coffee was re-created and re-launched in October 2020 in collaboration with Blazar and is now one of the largest coffee brands on social media in the United States.

Visit chamberlaincoffee.com

MessyWeekend is an online eyewear retailer selling affordable sunglasses that blends urban street fashion and creativity…

with a new approach to marketing and manufacturing. MessyWeekend aims to disrupt a high-margin industry by mixing excellent design and great quality with low prices – both for their sunglasses and ski googles.

Since their beginning back in 2018, numerous large collaborations have taken place with Logan Paul and Mads Nørgaard among others.

Visit messyweekend.com

Moonboon is an online retailer of baby equipment in appealing organic materials

Moonboon’s organic baby equipment is made in designs inspired by the moon, night, sleep, dreams, and adventure – baby equipment which are created with the focus/intention of enabling better sleep.

The moon is a symbol of sleep, while Boon, meaning blessing or luck, encapsulates all the good in life. Moonboons most popular product is the revolutionary baby hammock and baby hammock motor, furthermore Moonboon as a company is GOTS Certified

Visit moonboon.com

Scandinavian Biolabs crafts uncompromising hair products to bring you results, especially focused on reducing hair thinning

Hair loss is common, in fact, throughout our lifetime, a majority of us will undergo a certain degree of hair loss. Research suggests that on average 57% of women and 73% of men will experience hair loss by the age of 80 years. Every active ingredient has been chosen based on a rigorous review of scientific literature and are evaluated by a third-party laboratory to ensure quality. The formulations are all inspired by nature, with many of the active ingredients being either naturally-derived or produced to mimic the exact same molecular structure.

Visit Scandinavianbiolabs.com

BAREEN is an E-com fashion brand – they have created the ideal T-shirt made of organic cotton

BAREEN is a concept based on frustration – not to find the perfect T-shirt that satisfied all the parameters that a good T-shirt should. Price, quality, and fit were never aligned, and if you finally found a T-shirt with the right fit, it would shrink in the wash or the colors would fade. There just was no T-shirt anywhere that combined it all just so. So four childhood friends decided to make it themselves.

Visit bareentshirt.com

BOLD is an iced coffee combining the great taste of coffee with the power of an energy drink

BOLD iced coffees are based on three espresso shots, a bit of milk (either cow or oat), and a little sugar.

The drink is for those who have to perform in crucial everyday situations. The brand speaks into a universal need to pursue one’s dreams – to be bold.

Visit bolddrinks.dk

Copenhagen Cartel offers high quality swim- and activewear

Copenhagen Cartel offers a broad variety of products that they strive to produce re-using existing materials or new technologies

Visit copenhagencartel.dk

Muscle House is an all in one fitness-webshop with leading fitness nutrition brands

Muscle House was founded by former Danish veterans, who served the Danish Defence together. Muscle House is build upon a passion for training and the healthy lifestyle focusing on giving the best possible customer experience. This is achieved by providing a broad range and variety of products combined with a competent guidance. Muscle House has even started offering own products under the brand Wispy.

Visit musclehouse.dk

ERRANT offers high-quality sneakers and apparel

Sneaker brand ERRANT is on a mission to make high-quality, comfortable classic sneakers and complementary apparel. They strive to create stylish sneakers that fit any outfit.

They have cut the middlemen away and sell directly to the customers, thus delivering better quality products at lower prices.

Visit Errant.dk

Green Goddess offers supplements for the balanced lifestyle

Green Goddess offers (when possible) plant-based supplements to make food both delicious and highly nutritious. Green Goddess is on a mission to inspire people to follow the healthy lifestyle based on a philosophy that food when possible should be without refined sugar, gluten, milk products, and preservatives.

Green Goddess has also created their own products, among other their natural Marine Collagen.

Visit GreenGoddess.dk

Urban-Hald offers products for construction through own webshop

Northern Jutland-based Urban-Hald offers innovative building materials, including herringbone parquet floors and a micro cement solution. Materials which is easy to use, high quality, and at reasonable prices.

Visit Urban-Hald.dk

O’TAY offers luxurious quality women’s clothes in natural materials

O’TAY is a family-based high fashion universe with clothes for women in all ages in an affordable price range with a high focus on quality and comfort. Their clothing is all defined by soft natural materials, with feminine details.

Visit O’TAY.dk

Klub Venus is an online female pleasure universe

Klub Venus aims to break down taboos around female sexuality and make women all over the world comfortable about their desires.

Klub Venus offers a mix of known products, along with their own designed and produced products. A big part of Klub Venus is their community, which they constantly trying to enhance. Through their community, they give knowledge and tell real-life stories from other women.

Visit KlubVenus.dk

IX Studios offers quality jewelry for both women & men

IX Studios is equivalent with Danish handcraft with a massive attitude. It is inspired  by X, an iconic reproduction of the intersection between modern culture and traditional handcraft.

Visit ixstudioscph.dk

Algorize is an online marketing agency

Algorize helps and assists small- and medium-sized growth companies establish a stabile foundation for future growth. This is done through efficient and measurable digital tools with a focus on social media and email advertisement.

Visit Aglorize.dk

DreamInfluencers is an online Influencer Marketing Platform

They have created an All-in-One platform that helps ambitious companies structure and scale their Influencer Marketing. Via their platform you can find influencers, build your own influencer teams, view data directly from Instagram, download Influencer-generated content, collaborate and chat with your team members and use this data to improve your monthly Influencer Marketing efforts. DreamInfluencers work exclusively with micro-influencers.

Visit DreamInfluencers.dk

Mercive is a Shopify agency that delivers tailor-made Shopify solutions

They build websites that are both visually appealing and functional. By combining Web Development, Design, Technology & Data, Mercive will deliver tailored Shopify solutions, focusing on the entire customer journey to create a more personalized customer experience.

Mercive is a combination of Blazar Capital’s commercial understanding and the founders Christian, Simon, and Alexander’s international experience in the agency world. 

Visit mercive.com