A portfolio of global online leaders in the direct-to-consumer eCommerce space

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Portfolio Companies

Blazar Capital’s ventures are global online leaders in various consumer industries disrupting monopolized markets by offering a strong value-proposition, a world class founding team and a global scale.


Nordgreen is an online retailer of watches merging Scandinavian minimalistic design with contemporary fashion trends.

Nordgreen watches is designed by the world famous designer Jakob Wagner, well known for his large portfolio of Bang & Olufsen designs. The company is founded by ex-McKinsey associates and former
Head of Growth at The Hut Group. The company emphasises sustainability through an extensive CSR effort. Visit nordgreen.com

Nordgreen Watches
Start-up Fashion

MessyWeekend is an online eyewear retailer selling affordable sunglasses that blends fashion and creativity…

with a new approach to marketing and manufacturing. MessyWeekend, founded by a former investment banker and marketing executive, aims to disrupt a high-margin industry by mixing excellent design and great quality with low prices. Visit messyweekend.com

MessyWeekend Eyewear
Start-up Eyewear

Jamie Looks is an online retailer of high-fashion sunglasses and everyday lenses at a fair price.

Jamie Looks combines aesthetics with top class quality and give their glasses a purpose through partnerships with eye doctors helping bringing back vision in emerging countries. Visit jamielooks.com

Jamie Looks Eyewear
Start-up Eyewear

Online art-retailer Project Nord empowers artists to create minimalistic posters combining the Nordic Design tradition with the latest fashion trends and sell them globally.

Project Nord is democratizing the design industry by working with Nordic Design talents to showcase their artwork to a global audience – highlighting the core Nordic values of sustainability and equality. Visit projectnord.com

Project Nord Art
Start-up Poster Art

The Loyalty is an online retail platform which offers exclusive discounts on various fashion and lifestyle brands

The Loyalty aims to make it easier for shoppers to gain access to excellent deals on their favourite brands. Exclusive discounts are offered to members on all available products, and news about a variety of Nordic brands will be shared on a continuous basis. Visit theloyalty.com

The Loyalty Marketplace
Start-up Fashion

The Plant Era is a Danish plant-based nutrition company aiming at creating the future of nutrition.

With plant-based protein and sustainable packaging, The Plant Era is determined to accelerate the world’s transition to a more sustainable world by reducing the consumption of meat and dairy and using smarter packaging methods.
Visit theplantera.com

The Plant Era
Start-up Nutrition

Scandinavian Biolabs is an online cosmetic brand, focusing on 100% natural and highly functional products.

With the use of 100% natural and vegan ingredients, Scandinavian Biolabs advocate innovation through plant-based ingredients and full transparency when it comes to producing its products. All components in the hair growth formulas are carefully chosen due to the simple fact that they are natural, healthy and scientifically proven successful in regenerating hair and by increasing activity in the follicles. Visit Scandinavianbiolabs.com

Scandinavian Biolabs
Start-up Beauty