A portfolio of global online leaders in the direct-to-consumer eCommerce space

Explore more

Portfolio Companies

Blazar’s ventures are global online leaders in various consumer industries disrupting monopolized markets by offering a strong value-proposition, a world-class founding team and a global scale. Developed companies in Blazar’s portfolio are classified as Blazar Core, while newly incubated ventures are operated in Blazar Labs.


Nordgreen is an online retailer of watches merging Scandinavian minimalistic design with contemporary fashion trends.

Nordgreen watches are designed by the world-famous designer Jakob Wagner, well known for his large portfolio of Bang & Olufsen designs. The company is founded by ex-McKinsey associates and former Head of Growth at The Hut Group. The company emphasises sustainability through an extensive CSR effort. Visit nordgreen.com

Nordgreen Watches
Start-up Blazar Core

MessyWeekend is an online eyewear retailer selling affordable sunglasses that blends fashion and creativity…

with a new approach to marketing and manufacturing. MessyWeekend, founded by a former investment banker and marketing executive, aims to disrupt a high-margin industry by mixing excellent design and great quality with low prices. Visit messyweekend.com

MessyWeekend Eyewear
Start-up Blazar Core

Chamberlain Coffee is a global coffee company built around the vibrant personality of Emma Chamberlain

Chamberlain Coffee combines great coffee with a unique brand identity with the aim to become the first-choice coffee brand for people all around the world. The company was originally founded by the popular Youtuber, Emma Chamberlain. Since Chamberlain Coffee was relaunched in October 2020 in collaboration with Blazar.
Visit chamberlaincoffee.com

Chamberlain Coffee
Start-up Blazar Core
Baby equipment

Moonboon is an online retailer of baby equipment in appealing organic and sustainable materials.

Moonboon’s organic baby equipment is made in designs inspired by the moon, night, sleep, dreams, and adventure. The moon is a symbol of sleep, while Boon, meaning blessing or luck, encapsulates all the good in life. Moonboon products are GOTS certified – among the most popular are the revolutionary baby hammock and baby hammock motor. Visit moonboon.com

Moonboon Baby equipment
Start-up Blazar Core

Atom & Matter is a demi-fine jewelry brand focused on female empowerment.

Atom & Matter was founded by Bethany Mota out of a desire to form a community of like-minded women who value empowerment, giving back and making sustainable choices. We offer thoughtful, sustainable, high-quality and accessibly priced jewelry pieces, with each purchase benefiting organizations dedicated to the mentorship of young women worldwide. Visit atommatter.com

Atom & Matter Jewelry
Start-up Blazar Core

Scandinavian Biolabs is an online cosmetic brand, focusing on 100% natural and highly functional products.

With the use of 100% natural and vegan ingredients, Scandinavian Biolabs advocate innovation through plant-based ingredients and full transparency when it comes to producing its products. All components in the hair growth formulas are carefully chosen due to the simple fact that they are natural, healthy, and scientifically proven successful in regenerating hair and by increasing activity in the follicles. Visit Scandinavianbiolabs.com

Scandinavian Biolabs Skincare
Start-up Blazar Core

Online art-retailer Project Nord empowers artists to create minimalistic posters combining the Nordic Design tradition with the latest fashion trends and sell them globally.

Project Nord is democratizing the design industry by working with Nordic Design talents to showcase their artwork to a global audience – highlighting the core Nordic values of sustainability and equality. Visit projectnord.com

Project Nord Art
Start-up Blazar Labs