A portfolio of global online leaders in the direct-to-consumer eCommerce space

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Portfolio Companies

Blazar Capital’s ventures are global online leaders in various consumer industries disrupting monopolized markets by offering a strong value-proposition, a world class founding team and a global scale.


Nordgreen is an online retailer of watches merging Scandinavian minimalistic design with contemporary fashion trends.

Nordgreen watches is designed by the world famous designer Jakob Wagner, well known for his large portfolio of Bang & Olufsen designs. The company is founded by ex-McKinsey associates and former
Head of Growth at The Hut Group. The company emphasises sustainability through an extensive CSR effort. Visit nordgreen.com

Nordgreen Watches
Start-up Fashion

MessyWeekend is an online eyewear retailer selling affordable sunglasses that blends fashion and creativity…

with a new approach to marketing and manufacturing. MessyWeekend, founded by a former investment banker and marketing executive, aims to disrupt a high-margin industry by mixing excellent design and great quality with low prices. Visit messyweekend.com

MessyWeekend Eyewear
Start-up Eyewear

Jamie Looks is an online retailer of high-fashion sunglasses and everyday lenses at a fair price.

Jamie Looks combines aesthetics with top class quality and give their glasses a purpose through partnerships with eye doctors helping bringing back vision in emerging countries. Visit jamielooks.com

Jamie Looks Eyewear
Start-up Eyewear

Online art-retailer Project Nord empowers top artists worldwide to create minimalistic posters combining Scandinavian aesthetics with the latest fashion trends.

Project Nord is democratising the design industry by working with top design talents and combining it with a sustainable mindset. Visit projectnord.com

Project Nord Art
Start-up Art

The Loyalty is an online retail platform which offers exclusive discounts on various fashion and lifestyle brands

The Loyalty aims to make it easier for shoppers to gain access to excellent deals on their favourite brands. Exclusive discounts are offered to members on all available products, and news about a variety of Nordic brands will be shared on a continuous basis. Visit theloyalty.com

The Loyalty Marketplace
Start-up Fashion

Siccaro is a retailer of robes and other dog equipment quilted with special materials for dogs.

Siccaro’s dog equipment is at the forefront of technology within veterinarian care with its Wet2Dry fabric technology. The company is Danish founded but with an international presence.
Visit siccaro.dk

Start-up Dog equipment

WallPipe is a retailer of sustainable lamps using recycled pipes to create pieces in a Nordic design

The Danish founded company, WallPipe has incorporated sustainability as a key element in its business model. WallPipe has created innovative lamps combining raw Nordic design and sustainability using recycled pipes.
Visit wallpipestore.dk

Start-up Interior

Danish online retailer selling high-quality cashmere products direct to consumer.

Otay is a leading Danish fashion start-up specialized in selling affordable luxury cashmere products for women. The company is founded by Stephanie and her mother Vivian and all collections are designed in-house to ensure a personal and unique touch.
Visit otay.dk

Start-up Apparel

The Plant Era is a Danish plant-based nutrition company aiming at creating the future of nutrition.

With plant-based protein and sustainable packaging, The Plant Era is determined to accelerate the world’s transition to a more sustainable world by reducing the consumption of meat and dairy and using smarter packaging methods.
Visit theplantera.com

The Plant Era
Start-up Nutrition

Rask Rask is a danish online platform that connects clients with masseurs and masseuses.

The company offers masseurs, masseuses, and clients a platform on which they can make appointments taking place at the clients’ private home or workplace. The venture, which was founded in 2015, thus gives its clients a higher degree of flexibility compared to a more traditional treatments-business model.
Visit raskrask.dk

Rask Rask
Start-up Online platform

First Drawing takes drawings created by children and turns them into original “art pieces” that can décor the walls of families’ homes for many years.

First Drawing´s mission is to improve the overall well-being and happiness of families and especially children. First Drawing keeps every original line of the child´s drawing as it is but adds colors and elements to complete the drawing. The child´s drawing is then printed on canvas or as a poster such that the family can have the drawing décor their home for many years.
Visit firstdrawing.com

First Drawing
Start-up Online platform