A portfolio of global online leaders in the direct-to-consumer eCommerce space

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Portfolio Companies

Blazar Capital’s ventures are global online leaders in various consumer industries disrupting monopolized markets by offering a strong value-proposition, a world class founding team and a global scale.


Nordgreen is an online retailer of watches merging Scandinavian minimalistic design with contemporary fashion trends.

Nordgreen watches is designed by the world famous designer Jakob Wagner, well known for his large portfolio of Bang & Olufsen designs. The company is founded by ex-McKinsey associates and former
Head of Growth at The Hut Group. The company emphasises sustainability through an extensive CSR effort. Visit nordgreen.com

Nordgreen Watches
Start-up Fashion

MessyWeekend is an online eyewear retailer selling affordable sunglasses that blends fashion and creativity…

with a new approach to marketing and manufacturing. MessyWeekend, founded by a former investment banker and marketing executive, aims to disrupt a high-margin industry by mixing excellent design and great quality with low prices. Visit messyweekend.com

MessyWeekend Eyewear
Start-up Eyewear

Jamie Looks is an online retailer of high-fashion sunglasses and everyday lenses at a fair price.

Jamie Looks combines aesthetics with top class quality and give their glasses a purpose through partnerships with eye doctors helping bringing back vision in emerging countries. Visit jamielooks.com

Jamie Looks Eyewear
Start-up Eyewear

Online art-retailer Project Nord empowers top artists worldwide to create minimalistic posters combining Scandinavian aesthetics with the latest fashion trends.

Project Nord is democratising the design industry by working with top design talents and combining it with a sustainable mindset. Visit projectnord.com

Project Nord Art
Start-up Art

The Loyalty is an online retail platform which offers exclusive discounts on various fashion and lifestyle brands

The Loyalty aims to make it easier for shoppers to gain access to excellent deals on their favourite brands. Exclusive discounts are offered to members on all available products, and news about a variety of Nordic brands will be shared on a continuous basis. Visit theloyalty.com

The Loyalty Marketplace
Start-up Fashion

Siccaro is a retailer of robes and other dog equipment quilted with special materials for dogs.

Siccaro’s dog equipment is at the forefront of technology within veterinarian care with its Wet2Dry fabric technology. The company is Danish founded but with an international presence.
Visit siccaro.dk

Start-up Dog equipment

WallPipe is a retailer of sustainable lamps using recycled pipes to create pieces in a Nordic design

The Danish founded company, WallPipe has incorporated sustainability as a key element in its business model. WallPipe has created innovative lamps combining raw Nordic design and sustainability using recycled pipes.
Visit wallpipestore.dk

Start-up Interior