We develop brand concepts with experienced entrepreneurs and global influencers for new online DTC businesses. All cases are with a strong focus on innovation, disruptive business models, and consumer experience targeting large global markets.

The Blazar team has deep experience in launching and growing newly created brands in just a few months, and through targeted support, we assist the businesses to create and sustain a highly accelerated growth journey by penetrating the core market effectively, expanding internationally, and innovating continuously.

Our end-to-end support model builds on our deep experience in core functional areas: Marketing & Sales, Digital & E-Commerce, Product Development & Procurement, Supply Chain & Operations, as well as Finance & Fundraising enabling us to effectively take the brand from an idea to a successful online DTC brand.

We have developed a structured approach to setting up and scaling a new business, through deployment of standardized processes. Every startup launch is done structurally through out proprietary in-house playbook, and in a fast-paced environment with dedicated teams that encompass a strong problem-solving toolkit.

We leverage access to top-performing talent at major management consulting and investment banking firms, added by strong professional networks in the entrepreneurial world. This enables us to partner with distinctive founders and CEOs for our portfolio companies. We therefore help each portfolio brand to recruit top, independent executive teams, who operate decentrally, and with the assistance of the Blazar team which has multi-year experience in core functional areas, and across various industries.

We have partnerships with some of the largest talent agencies in the world, and with the full ownership of one of the most prominent influencer marketing platforms in the Nordics – Dreaminfluence – we have access to talents / influencers ranging from global macro level talents to more local micro influencers. This allows us to build talent cases continuously, while at the same time use influencers as a marketing vehicle across existing brands.

We have strong relations with investors in multiple industries and contries, and bring these relations into play to support the growth of the brands in our portfolio. We're therefore both able to initially capitalize companies as well as doing follow-up investments directly or through our network.

We instill the culture of going the extra mile in everything we do, at all times. From designing a brand identity to improving a manufacturing process – we take great care to create outstanding products and customer experiences, both physically and online for the Blazar companies.

We appreciate the value of focus. We identify the most attractive market niches and aim to outperform all existing players in those, driving superior returns. Our experience and structured approach enable our teams to focus on what really matters in business building, resulting in a high efficiency.

We believe that agility and fast decision-making are paramount. The eCommerce and Consumer Internet space has only started to gain momentum globally in the past 5 years and is still nascent in many geographies. We see potential in establishing and growing winning businesses in a short timeframe.