We are a company builder, creating leading global talent-led brands

We ideate, create and scale consumer goods brands.

Our approach to company building is segmented into three pivotal phases: Ideating to identify innovative brands by collaborating with talented entrepreneurs and influencers, launching the business rapidly, and scaling these ventures effectively and efficiently over time.

Create ideas, assemble teams.

We develop brand concepts with experienced entrepreneurs and global influencers for new online DTC businesses. All cases are with a strong focus on innovation, disruptive business models, and consumer experience targeting large global markets.

Build the business.

The Blazar team has deep experience in launching and growing newly created brands in just a few months, and through targeted support, we assist the businesses to create and sustain a highly accelerated growth journey by penetrating the core market effectively, expanding internationally, and innovating continuously.

Scale globally.

Our end-to-end support model builds on our deep experience in core functional areas: Marketing & Sales, Digital & E-Commerce, Product Development & Procurement, Supply Chain & Operations, as well as Finance & Fundraising enabling us to effectively take the brand from an idea to a successful online DTC brand.

Structured approach.
Access to talent.
Deep expertise.

Ways of working

Our operating model is organized around structure, access and capital.

The brand incubations and scaling is achieved through four core pillars. A structured approach, support by a team of professionals, strategic access to influential celebrities and talent agencies, as well as access to capital.

Structured approach.

We have developed a structured approach to setting up and scaling a new business, through deployment of standardized processes. Every startup launch is done structurally through out proprietary in-house playbook, and in a fast-paced environment with dedicated teams that encompass a strong problem-solving toolkit.

Functional expertise.

We leverage access to top-performing talent at major management consulting and investment banking firms, added by strong professional networks in the entrepreneurial world. This enables us to partner with distinctive founders and CEOs for our portfolio companies. We therefore help each portfolio brand to recruit top, independent executive teams, who operate decentrally, and with the assistance of the Blazar team which has multi-year experience in core functional areas, and across various industries.

Access to talents.

We have partnerships with some of the largest talent agencies in the world, and with the full ownership of one of the most prominent influencer marketing platforms in the Nordics – Dreaminfluence – we have access to talents / influencers ranging from global macro level talents to more local micro influencers. This allows us to build talent cases continuously, while at the same time use influencers as a marketing vehicle across existing brands.

Access to capital.

We have strong relations with investors in multiple industries and contries, and bring these relations into play to support the growth of the brands in our portfolio. We're therefore both able to initially capitalize companies as well as doing follow-up investments directly or through our network.

For the new generation by the new generation

A culture of outstanding drive and energy. Relentless focus. Fast paced.

Our culture and modus operandi is instilled in our name. A blazar is a rare cosmic phenomenon, one of the most energetic in the Universe. Extreme masses of energy are compressed in an accretion disk by the gravitational force and then emitted as a jet in one direction at near the speed of light. This describes the mindset that we operate with.

Outstanding drive and energy.

We instill the culture of going the extra mile in everything we do, at all times. From designing a brand identity to improving a manufacturing process – we take great care to create outstanding products and customer experiences, both physically and online for the Blazar companies.

Relentless focus.

We appreciate the value of focus. We identify the most attractive market niches and aim to outperform all existing players in those, driving superior returns. Our experience and structured approach enable our teams to focus on what really matters in business building, resulting in a high efficiency.

Fast pace.

We believe that agility and fast decision-making are paramount. The eCommerce and Consumer Internet space has only started to gain momentum globally in the past 5 years and is still nascent in many geographies. We see potential in establishing and growing winning businesses in a short timeframe.

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