The Brands
we're building

A portfolio of online leaders in the direct-to-consumer space. Below is a selection from the +10 companies we currently have in our portfolio.

Chamberlain Coffee

Chamberlain Coffee is a global coffee company built around the vibrant personality of Emma Chamberlain

Chamberlain Coffee combines great coffee with a unique brand identity with the aim to become the first-choice coffee brand for the Gen-Z coffee audience.

The company was co-created with the popular YouTuber, Emma Chamberlain, in 2020. Today, the brand is one of the largest coffee brands on social media, and is available in distribution all around the United States through the leading grocery stores.

KOATJI

KOATJI is a plant-based milk brand created from the fusion of Copenhagen craftsmanship and Californian innovation, offering a new standard in taste and quality.

KOATJI combines the rich, umami flavors of koji, a superfood ingredient perfected over centuries, with the natural goodness of oats. This slow-crafted process results in a plant milk that is both delicious and packed with health benefits like probiotics and essential nutrients, making it the first koji and oat milk in the world.

The brand was founded with the mission to offer a plant milk that’s loved not just for its idea but for its exceptional taste and quality. KOATJI continues to grow, appealing to those who seek premium, sustainable choices for a modern lifestyle.

Jakob Jønck

Jakob Jønck

Founder & CEO

Green Goddess

Green Goddess is a Danish female-founded brand that develops and produces supplements and food products with a focus on organic ingredients, certifications, and 100% recyclable packaging — all made in their own production facilities and lab in Aarhus, Denmark.

Most recently, they launched a series of Fava Protein products, which have been very well received.

In addition to their own products, Green Goddess also curates and sells items from other brands — carefully selected for their exceptional quality and innovation.

At Green Goddess, the team is driven by a passion for promoting a greener lifestyle and better daily habits in a fresh, modern way. The brand is led by Carolina and a small, dedicated team based in Aarhus.

Carolina Cia Bruun

Carolina Cia Bruun

Founder & CEO of Green Goddess

Moonboon

Moonboon is an online retailer of baby equipment in high quality materials with an integrated app infrastructure.

Moonboon’s baby equipment is made in designs inspired by the moon, night, sleep, dreams, and adventure – baby equipment which are created with the focus/intention of enabling better sleep.

The moon is a symbol of sleep, while Boon, meaning blessing or luck, encapsulates all the good in life. Moonboon's most popular product is the revolutionary baby hammock as well as the appurtenant motor.

Marie Grew

Marie Grew

Founder & CEO of Moonboon

Scandinavian Biolabs

Scandinavian Biolabs crafts uncompromising hair products to bring you results, especially focused on reducing hair thinning.

Hair loss is common, in fact, throughout our lifetime, a majority of us will undergo a certain degree of hair loss. Research suggests that on average 57% of women and 73% of men will experience hair loss by the age of 80 years. Every active ingredient has been chosen based on a rigorous review of scientific literature and are evaluated by a third-party laboratory to ensure quality. The formulations are all inspired by nature, with many of the active ingredients being either naturally-derived or produced to mimic the exact same molecular structure.

Anders Reckendorff

Anders Reckendorff

Co-Founder & CEO of Scandinavian Biolabs

Dreaminfluence

Dreaminfluence stands out as a top influencer marketing platform, focusing keenly on fostering the bonds between brands and influencers on its platform. This commitment is evident in their continuous investment in the development and quality of their Influencer network. By carefully selecting a diverse and talented group of influencers, Dreaminfluence saves brands significant time and effort, paving the way for successful collaborations. The outcome is a series of perfect matches between brands and influencers, culminating in enduring, mutually beneficial partnerships.

Mads Wedderkopp

Mads Wedderkopp

CEO of Dreaminfluencers

Mercive

MERCIVE is a leading Copenhagen-based e-commerce agency that excels in delivering custom online shopping experiences. Their core mission is to drive brand growth and assist clients in achieving their specific goals. Understanding the unique nature of each brand, MERCIVE ensures that every solution is distinct and precisely tailored.

Committed to upholding the highest standards, MERCIVE is constantly on the lookout for innovative techniques to boost their performance and evolve their methodologies. As a trusted e-commerce partner, they seamlessly integrate creative brilliance with the latest in technological advancements to offer complete and engaging customer experiences. This dedication to excellence is why MERCIVE is a valued portfolio brand of Blazar, a leading brand incubator that co-owns and nurtures its progress.

Alexander Weidinger

Alexander Weidinger

Founding Partner and Head of E-commerce & Marketing

Algorize

Algorize is a dynamic digital marketing agency specializing in social media advertising and email marketing. As official partners of Meta, Google, Klaviyo, and ActiveCampaign, they bring a wealth of expertise and cutting-edge strategies to the table. Their focus is on harnessing the power of social media platforms and the precision of email marketing to create impactful campaigns that resonate with target audiences. Algorize's approach is tailored to meet the unique needs of each client, ensuring that every campaign not only reaches but also engages the right people. With a deep understanding of digital trends and a commitment to results, Algorize stands as a leading choice for businesses seeking to amplify their online presence and drive meaningful engagement.

Mark Thom

Mark Thom

Co-Founder