The Brands
we're building

A portfolio of online leaders in the direct-to-consumer E-Commerce space. Below is a selection from the +20 companies we currently have in our portfolio.

Chamberlain Coffee

Chamberlain Coffee is a global coffee company built around the vibrant personality of Emma Chamberlain

Chamberlain Coffee combines great coffee with a unique brand identity with the aim to become the first-choice coffee brand for the Gen-Z coffee audience.

The company was co-created with the popular YouTuber, Emma Chamberlain, in 2020. Today, the brand is one of the largest coffee brands on social media, and is available in distribution all around the United States through the leading grocery stores.

Gustav Hossy

Gustav Hossy

CEO of Blazar Elite and Co-CEO of Chamberlain Coffee

Messyweekend

MessyWeekend is an online eyewear retailer selling affordable sunglasses that blends urban street fashion and creativity with a new approach to marketing and manufacturing. MessyWeekend aims to disrupt a high-margin industry by mixing excellent design and great quality with low prices – both for their sunglasses and ski googles.

Since their beginning back in 2018, numerous large collaborations have taken place with Logan Paul and Mads Nørgaard among others.

Marc Østerskov

Marc Østerskov

Co-Founder & CEO of MessyWeekend

BLID

BLID is a thoughtfully curated collection of hair products designed to embody the essence of care and well-being. Every product in the BLID range is meticulously crafted to ensure the highest standards of quality and performance.

Proudly designed, produced, and developed in Denmark, BLID showcases the best of Danish craftsmanship. From the careful selection of ingredients to the rigorous testing of formulations, BLID reflects a commitment to excellence at every stage.

Mathilde Gøhler, who is the Founder and face behind the bramd, has been integral to BLID's creation. Her passion and attention to detail are evident in every aspect of the brand, from product formulation to brand identity. Her commitment ensures that each BLID product not only delivers exceptional results but also offers an elegant and reliable hair care experience.

Kasper Kim Smidt

Kasper Kim Smidt

CEO/COO

Nordgreen

Nordgreen is a watch brand which focuses Scandinavian minimalistic design and sustainability.

It was the first company in the Blazar portfolio, and it has grown rapidly since its beginning. The watches are designed by the world-famous Jakob Wagner, well known for his large portfolio of Bang & Olufsen designs. Furthermore Nordgreen is one of the few B-Corp watch companies worldwide.

Pascar Paramasivam

Pascar Paramasivam

Co-Founder & COO

KOATJI

KOATJI is a plant-based milk brand created from the fusion of Copenhagen craftsmanship and Californian innovation, offering a new standard in taste and quality.

KOATJI combines the rich, umami flavors of koji, a superfood ingredient perfected over centuries, with the natural goodness of oats. This slow-crafted process results in a plant milk that is both delicious and packed with health benefits like probiotics and essential nutrients, making it the first koji and oat milk in the world.

The brand was founded with the mission to offer a plant milk that’s loved not just for its idea but for its exceptional taste and quality. KOATJI continues to grow, appealing to those who seek premium, sustainable choices for a modern lifestyle.

Jakob Jønck

Jakob Jønck

Founder & CEO

Bareen

BAREEN is an E-com fashion brand – they have created the ideal T-shirt made of organic cotton. BAREEN is a concept based on frustration – not to find the perfect T-shirt that satisfied all the parameters that a good T-shirt should. Price, quality, and fit were never aligned, and if you finally found a T-shirt with the right fit, it would shrink in the wash or the colors would fade. There just was no T-shirt anywhere that combined it all just so. So four childhood friends decided to make it themselves.

Mathias Klitgaard

Mathias Klitgaard

Co-Founder & CEO of BAREEN

Moonboon

Moonboon is an online retailer of baby equipment in high quality materials with an integrated app infrastructure.

Moonboon’s baby equipment is made in designs inspired by the moon, night, sleep, dreams, and adventure – baby equipment which are created with the focus/intention of enabling better sleep.

The moon is a symbol of sleep, while Boon, meaning blessing or luck, encapsulates all the good in life. Moonboon's most popular product is the revolutionary baby hammock as well as the appurtenant motor.

Marie Grew

Marie Grew

Founder & CEO of Moonboon

Scandinavian Biolabs

Scandinavian Biolabs crafts uncompromising hair products to bring you results, especially focused on reducing hair thinning.

Hair loss is common, in fact, throughout our lifetime, a majority of us will undergo a certain degree of hair loss. Research suggests that on average 57% of women and 73% of men will experience hair loss by the age of 80 years. Every active ingredient has been chosen based on a rigorous review of scientific literature and are evaluated by a third-party laboratory to ensure quality. The formulations are all inspired by nature, with many of the active ingredients being either naturally-derived or produced to mimic the exact same molecular structure.

Anders Reckendorff

Anders Reckendorff

Co-Founder & CEO of Scandinavian Biolabs

Dreaminfluence

Dreaminfluence stands out as a top influencer marketing platform, focusing keenly on fostering the bonds between brands and influencers on its platform. This commitment is evident in their continuous investment in the development and quality of their Influencer network. By carefully selecting a diverse and talented group of influencers, Dreaminfluence saves brands significant time and effort, paving the way for successful collaborations. The outcome is a series of perfect matches between brands and influencers, culminating in enduring, mutually beneficial partnerships.

Mads Wedderkopp

Mads Wedderkopp

CEO of Dreaminfluencers

Mercive

MERCIVE is a leading Copenhagen-based e-commerce agency that excels in delivering custom online shopping experiences. Their core mission is to drive brand growth and assist clients in achieving their specific goals. Understanding the unique nature of each brand, MERCIVE ensures that every solution is distinct and precisely tailored.

Committed to upholding the highest standards, MERCIVE is constantly on the lookout for innovative techniques to boost their performance and evolve their methodologies. As a trusted e-commerce partner, they seamlessly integrate creative brilliance with the latest in technological advancements to offer complete and engaging customer experiences. This dedication to excellence is why MERCIVE is a valued portfolio brand of Blazar, a leading brand incubator that co-owns and nurtures its progress.

Alexander Weidinger

Alexander Weidinger

Founding Partner and Head of E-commerce & Marketing