Nordgreen and Souvenir Official Launch Thought-Provoking Collaboration

Nov 2, 2023

Danish watchmaker Nordgreen and design studio Souvenir Official have joined forces to create a captivating collection that explores the profound themes of time, existence, and the cosmic scale of our universe. The collaboration, dubbed "Cosmic Calendar Tour," blends the timeless elegance of Nordgreen's timepieces with Souvenir Official's signature blend of sustainability, inclusivity, and thought-provoking design.

At the heart of the collaboration lies the concept of the Cosmic Calendar, a brainchild of renowned astrophysicist Carl Sagan. This revolutionary concept condenses the entire 13.8 billion years of cosmic history into a single calendar year, highlighting the remarkable brevity and significance of human existence within the vast expanse of time.

The "Cosmic Calendar Tour" collection seamlessly interweaves this cosmic perspective with Nordgreen's minimalist aesthetic. The collection features a limited-edition version of the iconic Nordgreen Native watch, reimagined with a sandblasted dial adorned with subtle cave painting artwork. This intricate artwork echoes the ancient markings found in cave walls around the world, a reminder of humankind's enduring fascination with time and our place in the cosmos.

To complement the watch, Souvenir Official has created a capsule collection of apparel and accessories inspired by the Cosmic Calendar concept. The collection features a 100% organic cotton hoodie dyed with natural Nano Earth dye, a t-shirt showcasing an overview of the cosmic calendar, and a tote bag made from recycled materials. Each piece embodies Souvenir Official's commitment to sustainability and ethical production, further aligning with Nordgreen's ethos of environmental responsibility.